Graphic Design Terms Everyone Should Know
Aug 24
It can be hard to communicate with a design team on a project when the designers speak their own language. That's why we have a rundown of words you may come across frequently that can save you fro...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Jul 10
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
May 27
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
Continue Reading8 Graphic Design Mistakes to Avoid
Feb 12
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue Reading5 Healthy Tips for Business Trips
Nov 1, 2025
So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...
Continue ReadingYour Guide to Decoration Methods: Part 1
Sep 2, 2025
How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Jun 28, 2025
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue ReadingThe Secrets to Attracting Ideal Customers
Jun 7, 2025
You put together the business plan, signed the lease, designed an informative website and...*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting your id...
Continue ReadingProduct Safety: What You Need to Know
May 17, 2025
No matter what they're purchasing, no one wants their products to be unsafe - it's a no-brainer! In the United States, there are several different product safety regulations that promotional produc...
Continue ReadingYour Product Decorating Questions Answered
Mar 27, 2025
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue Reading3 Things Every Busy Professional Needs
Oct 21, 2024
If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Jul 20, 2024
Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Jun 13, 2024
When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...
Continue Reading5 Simple Tips to Organize and Run Effective Meetings
May 23, 2024
If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Apr 16, 2024
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingDecoration Methods, Simplified: Part II
Feb 11, 2024
In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Jun 13, 2023
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...
Continue ReadingHow to Make Rush Orders Less Stressful
May 29, 2023
Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...
Continue ReadingYour Brand Is Your Business - Market It!
Mar 17, 2023
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingThe Best Apps For Organization
Dec 13, 2022
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...
Continue ReadingYour Guide to Promotional Shirts
Nov 13, 2022
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue ReadingWhy You Need Promotional Products
Oct 29, 2022
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...
Continue Reading6 Reasons You Need a Company Store
Oct 14, 2022
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue ReadingThe Power of Perceived Value
Sep 29, 2022
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue Reading4 Ways to Improve Communication
Aug 9, 2022
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...
Continue ReadingGraphic Design Terms Everyone Should Know
Jul 11, 2022
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Jun 4, 2022
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue Reading6 Benefits of Customer Loyalty Programs
May 13, 2022
Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Apr 5, 2022
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue ReadingBranding 101: What Makes a Brand Powerful
Jan 29, 2022
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue ReadingCorporate Social Responsibility and the Beauty of Giving Back
Dec 24, 2021
Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...
Continue ReadingYour Graphic & Web Design Cheat Sheet
Dec 16, 2021
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...
Continue ReadingLanyards: Everything You Need to Know
Dec 9, 2021
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Dec 2, 2021
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue ReadingWhat Millennials Want (And How to Work With Them)
Nov 24, 2021
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...
Continue ReadingHow to Put Together an Onboarding Kit
Sep 28, 2021
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Jul 25, 2021
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...
Continue Reading7 Ways to Instantly Make Your Website More User-Friendly
May 21, 2021
With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Dec 29, 2020
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingHow to Juggle Work and Life Balance Like a Boss
Oct 10, 2020
Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...
Continue ReadingHow to Protect Your Business From Hackers
Aug 20, 2020
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...
Continue ReadingGiving Back: The Importance of Corporate Social Responsibility
Aug 6, 2020
Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Jul 15, 2020
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingHow One Hour Can Determine Your Success
Jun 24, 2020
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...
Continue Reading5 Ways to Boost Employee Morale
Jun 2, 2020
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Mar 29, 2020
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue Reading5 Tips for Boosting Social Media Engagement
Feb 15, 2020
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue Reading4 Steps to #Winning Social Media
Oct 30, 2019
Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...
Continue ReadingBranding 101: Let’s Talk Logos
Oct 8, 2019
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
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